POS, Festivals, or TikTok? Choosing the Right Channel for the Right Audience
Channel choice is less about chasing trends and more about understanding context. Consumers make decisions in multiple spaces: they shop at the shelf, they connect at events, and they share online. The challenge for brands is to orchestrate these touchpoints—knowing who to reach, where, and when. POS – the ultimate “yes or no” momentThe point […]
